The success factors of a Local Energy Community (LEG) depend heavily on an active, engaged community. Member acquisition and retention are therefore central to the long-term success of an LEG.
In this comprehensive guide, you'll learn proven strategies for attracting new members, activating existing members, and strengthening community spirit.
Why Community Matters
Benefits of Strong Community
1. Long-Term Success:
- High member retention
- Continuous engagement
- Community decisions
2. Efficiency:
- Optimal use of resources
- Reduced administration costs
- Higher productivity
Strategies for Member Acquisition
1. Identify Target Groups
Potential Members:
- Neighbors in the district
- Members of existing organizations
- Environmentally conscious people
- Energy producers (solar panel owners)
- Local businesses
2. Use Communication Channels
Online:
- Social media (Facebook, Instagram, LinkedIn)
- Local online platforms
- Website and blog
- Upgrid directory
Offline:
- Information events
- Flyers and brochures
- Local media
- Word of mouth
3. Organize Information Events
Format:
- Presentation of LEG idea
- Technical possibilities
- Financial benefits
- Discussion and questions
4. Clearly Communicate Benefits
Highlight:
- Financial savings
- Environmental benefits
- Community engagement
- Local value creation
Strategies for Member Retention
1. Transparency and Communication
Regular Communication:
- Newsletter (monthly)
- Member meetings (quarterly)
- Use digital platform
- Transparent reporting
2. Enable Participation
Participation Opportunities:
- Working groups
- Decision-making
- Events
- Projects
3. Community Activities
Events:
- Information evenings
- Joint projects
- Festivals and celebrations
- Excursions
Success Factors
1. Clear Vision
2. Transparency
3. Engagement
Frequently Asked Questions (FAQ)
How many members do I need?
Minimum:
- Association: 2 members
- Cooperative: 7 members
Recommended:
- Start: 10-20 members
- Optimal: 20-50 members
- Large: 50+ members
How do I attract first members?
Strategies:
- Personal approach
- Information events
- Social media
- Use existing networks
Next Steps
Ready for community building?
- Establish LEG: Start your LEG
- Develop communication strategy: Plan your approach
- Use Upgrid: For community tools
- Activate community: Engage your members
Strong community = successful LEG!
Related Articles:
- Success Factors for Energy Communities: Lessons Learned
- LEG Governance: Decision-Making and Organizational Structure
- Case Study: Successful LEG Projects in Switzerland
- Upgrid: Switzerland's First and Leading LEG Platform
About Upgrid: Upgrid supports you in community building in LEGs with modern tools and best practices. Visit Upgrid.ch for more information.